I suddenly have a fetish for the idea of commodity fetishism. In Sturken & Cartwright, commodity fetishism is defined as, “…An mass produced goods are emptied of the meaning of their production and fill with new meanings to mystify the product and turn it into a fetish object.”
The idea that companies purposely hide a production of mass produced goods has been the main interest of news in the past few months. For a major headline, the idea of commodity fetishism can be applied to illegally Mexicans having as field workers to put fruits and vegetables on shelves of major supermarkets and tables of Americans everyday. In S & C, they mention one important description in commodity fetishism, that the product is no longer connected with the context of its production. Similarly, most Americans did not realize the full extent of immigrant’s influence on American production until groups marched on “A Day without an Immigrant” Movement last May.
This political rally walk, grabbed the media’s attention by publicly stating America’s commodity fetish with illegally workers. The marchers rallied for the legalization of over 12 million illegal workers across the nation. Hopefully, America’s eyes were opened to the invisible work force on its own homeland.
The idea that companies purposely hide a production of mass produced goods has been the main interest of news in the past few months. For a major headline, the idea of commodity fetishism can be applied to illegally Mexicans having as field workers to put fruits and vegetables on shelves of major supermarkets and tables of Americans everyday. In S & C, they mention one important description in commodity fetishism, that the product is no longer connected with the context of its production. Similarly, most Americans did not realize the full extent of immigrant’s influence on American production until groups marched on “A Day without an Immigrant” Movement last May.
This political rally walk, grabbed the media’s attention by publicly stating America’s commodity fetish with illegally workers. The marchers rallied for the legalization of over 12 million illegal workers across the nation. Hopefully, America’s eyes were opened to the invisible work force on its own homeland.
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