The Evolution of Beauty

"The Evolution of Beauty" commerical link:
http://www.youtube.com/watch?v=knEIM16NuPg

"The Evolution of Beauty" commerical starts with an average woman in front of camera. In the next 60 seconds, the viewer will see quick snapshots of the evolution of her beauty. First, there are several layers of makeup and hair manipulation. At first, these actions are standard and considered normal in enhancing the model’s features. At this point, the model has slightly changed her features and appearance. After several snapshots are taken, one shot is chosen and digitally re-mastered. Suddenly, the model’s lips, neck, hair, eyes and cheeks are changed and altered in some form. She has been unnaturally transformed into a new person. She is almost considered a virtual person, because of the huge transformation of her appearance.

This begs the question: how is beauty regarded in society? Is it considered this unreachable level? This commercial visually narrates the exposure of the socially constructed definition of beauty.
In addition, this quiet transformation summaries the postmodernist idea of always questioning the authenticity of media. It calls in question the authenticity of pop culture icons to be definitions and standards for society. The quiet truth of air brushing and computer enhancement for famous celebrities is exposed. Instead of being role models, these celebrities are corrupting young minds to always strive towards an unreachable goal of beauty.